Oregon Cheese Guild

General marketing: during 2024 ocg continued to increase awareness of oregon artisan cheese through the organization's website and social media platforms, and by distributing the oregon cheese trail map. The oregon cheese month campaign held in september encouraged distributor and retail partners to feature and promote oregon cheeses throughout the month, create point-of-sale materials and displays, and sample and demonstrate oregon cheeses when possible. The guild also participated in outside industry and consumer-facing events to represent the oregon cheese category.

Educational programs, communications and opportunities: the oregon cheese guild organized cheesemaker education day in conjuction with the food science department at oregon state university. This conference is the west coast's premier educational conference for artisan cheese industry. Ocg also presented members opportunities to participate in multiple educational programs implemented by other organization.

Industry communication and opportunities: ocg continued to disseminate information and promotional opportunities to members and partners through the member newsletter and social media postings