Pacific Coast Farmers Market Assoc

Pcfma is a leader in the statewide market match program that provides financial incentives to those enrolled in the calfresh food assistance program, allowing them to increase their purchase of fruits and vegetables when using their calfresh benefits at a pcfma farmers' market. In 2024, pcfma's market match program served over 14,900 calfresh customers and distributed over $1,392,000 in incentives for fresh fruits and vegetables to calfresh customers, who purchased $1,563,000 of farmers' market food with their calfresh benefits. Combined, this is nearly $3 million of fresh food sold to low income customers at pcfma's farmers' markets.

Pcfma accepts the wic farmers' market nutrition program vouchers at all farmers' markets. These vouchers help low income families to afford locally-grown fresh fruits and vegetables. With the support of the california department of food and agriculture, pcfma matched the value of these benefits, helping families purchase over $360,000 of fresh fruits and vegetables from california farmers.