NonprofitsPasadena Tournament Of Roses Assn

Recreation & Sports

Pasadena Tournament Of Roses Assn

PASADENA, CA

Total revenue

$120.6M

Total expenses

$118.6M

Net assets

$52.0M

Grants received

$454K

10 grants

EIN

951725190

Tax year

2024

Mission

We bring people together to create premiere events and entertainment celebrating the New Year.

Programs

2 programs

Rose Parade - The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.

Expenses: $12.4MGrants: $289K

Other Association Events - The Association, in its efforts to promote the City of Pasasdena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Grandaddy Tailgate. It is the intent of the Association to provide an enviroment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.

Expenses: $3.0MGrants: $320K

Financials

FY 2024

Revenue

Contributions & grants$393K
Program service revenue$117.7M
Investment income$1.1M
Other revenue$1.3M
Total revenue$120.6M

Expenses

Grants paid$90.4M
Salaries & benefits$5.1M
Fundraising
Other expenses$23.1M
Total expenses$118.6M
Total assets$71.1M
Net assets$52.0M

People

50 listed

NameRoleCompensation

David Eads

Chief Executive Officer

Board

$432K

40 hrs/wk

Kevin AshChief

Administrative Office-Rose Bowl Game

Board

$253K

40 hrs/wk

Jeffrey Allen

Chief Financial Officer

Board

$251K

40 hrs/wk

Kevin Asbell

Chief Operating Officer

Board

$213K

40 hrs/wk

Susan Marasco

Executive Committee

Board

2 hrs/wk

Rafael Sanchez III

Executive Committee

Board

2 hrs/wk

Eve SantillanExecutive

Committee (Left During Year)

Board

2 hrs/wk

Quinn Tang

Executive Committee

Board

2 hrs/wk

Melissa Baiunco-Augustyn

Director

Board

2 hrs/wk

Jay Brown

Director (Left During Year)

Board

2 hrs/wk

Ernesto Cardenas

Director

Board

2 hrs/wk

Rushmore Cervantes

Director

Board

2 hrs/wk

Ronald Chase

Director

Board

2 hrs/wk

Amy Garrity

Director

Board

2 hrs/wk

Leigh Gluck

Director

Board

2 hrs/wk

Ciran Hadjian

Director

Board

2 hrs/wk

Brian James

Director

Board

2 hrs/wk

Gary Leonard

Director

Board

2 hrs/wk

Dave Link

Director (Left During Year)

Board

2 hrs/wk

Tina Lowenthal

Director

Board

2 hrs/wk

Stephen Macala

Director

Board

2 hrs/wk

Shannon McConnell

Director

Board

2 hrs/wk

Tom McEntee

Director

Board

2 hrs/wk

Kirkland Ogawa

Director

Board

2 hrs/wk

Kathryn Perini

Director (Left During Year)

Board

2 hrs/wk

Steve Perry

Director (Left During Year)

Board

2 hrs/wk

Ronald Rodriguez

Director

Board

2 hrs/wk

Kirk Thorell

Director

Board

2 hrs/wk

Alex Aghajanian

Life Director (Past President)

Board

2 hrs/wk

Sally Bixby

Life Director (Past President)

Board

2 hrs/wk

Lorne Brown

Life Director (Left During Year)

Board

2 hrs/wk

Robert Cheney

Life Director (Past President)

Board

2 hrs/wk

Richard Chinen

Life Director (Past President)

Board

2 hrs/wk

David Davis

Life Director (Left During Year)

Board

2 hrs/wk

Laura Farber

Life Director (Past President)

Board

2 hrs/wk

Don Fedde

Life Director (Past President)

Board

2 hrs/wk

Gerald Freeny

Life Director (Past President)

Board

2 hrs/wk

Wilbur Griest

Life Director (Left During Year)

Board

2 hrs/wk

Gary Hayward

Life Director (Past President)

Board

2 hrs/wk

Paul Holman

Life Director (Past President)

Board

2 hrs/wk

Eric Solomon

Sr. Director, Strategic Partnerships

Staff

$207K

40 hrs/wk

John HendersonSr Director

of Operations-Rose Bowl

Staff

$172K

40 hrs/wk

Monique Sims

Sr. Director, Partner Relations

Staff

$165K

40 hrs/wk

Carlos Illingworth

Sr. Director, Community Relations

Staff

$164K

40 hrs/wk

Mandy DenauxSr Director

Marketing & Communications

Staff

$161K

40 hrs/wk

Brittany Grant

Sr. Director, Team & VIP Operations

Staff

$138K

40 hrs/wk

Traci RidlingSr Director

Procurement & Facilities

Staff

$130K

40 hrs/wk

Ramil Villegas

Director, Finance

Staff

$110K

40 hrs/wk

Candace Carlson

Director, Communications

Staff

$106K

40 hrs/wk

Mariela SpillariSr Mgr

Partner Relations & Events

Staff

$104K

40 hrs/wk

Independent contractors

Rose Bowl Operating Co

Event services, suite rentals

$2.6M

City of Pasadena - MLA

MLA, city expenses/services

$1.9M

Contemporary Services Corporation

Security, crowd management

$878K

Scherbert Inc dba SQUADRON

Broadcast, streaming production

$803K

Michael Schwandt Inc

Parade production services

$748K

Grants received

Showing 10 of 10

FromAmountPurposeYear
$85K
SPORTS/LEISURE
2024
$50K
PEOPLE WITH DISABILITIES
2024
$195K
COMMUNITY OUTREACH & EDUCATION GRANTS
2023
$15K
SPORTS/LEISURE
2023
$60
LEISURE
2023
$8K
DO STUDY ZONE
2020
$6K
REGISTRATION FOR THE POST ROSE PARADE FAIR - WHICH WAS RESCHEDULED FOR 2022
2020

Funded by

$454K from 7 funders · 10 grants · 2020–2024

Onelegacy Foundation

$195K · 1 grant · 2023

The Albertsons Companies Foundation

$100K · 2 grants · 2023–2024

American Endowment Foundation

$100K · 2 grants · 2023–2024

California Community Foundation

$45K · 2 grants · 2022–2023

Verizon Foundation

$8K · 1 grant · 2020

The Scan Foundation

$6K · 1 grant · 2020

Sempra Foundation

$60 · 1 grant · 2023

Details

EIN951725190
NTEE codeN520
Subsection03
Ruling date1943-03
Formed1895
Employees42
Volunteers935
PASADENA TOURNAMENT OF ROSES ASSN — Mission, Financials & Grants Received | Grantivo