Recreation & Sports
Pasadena Tournament Of Roses Assn
PASADENA, CA
Total revenue
$120.6M
Total expenses
$118.6M
Net assets
$52.0M
Grants received
$454K
10 grants
EIN
951725190
Tax year
2024
Mission
We bring people together to create premiere events and entertainment celebrating the New Year.
Programs
2 programs
Rose Parade - The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.
Other Association Events - The Association, in its efforts to promote the City of Pasasdena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Grandaddy Tailgate. It is the intent of the Association to provide an enviroment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.
Financials
FY 2024
Revenue
Expenses
People
50 listed
David Eads
Chief Executive Officer
$432K
40 hrs/wk
Kevin AshChief
Administrative Office-Rose Bowl Game
$253K
40 hrs/wk
Jeffrey Allen
Chief Financial Officer
$251K
40 hrs/wk
Kevin Asbell
Chief Operating Officer
$213K
40 hrs/wk
Susan Marasco
Executive Committee
—
2 hrs/wk
Rafael Sanchez III
Executive Committee
—
2 hrs/wk
Eve SantillanExecutive
Committee (Left During Year)
—
2 hrs/wk
Quinn Tang
Executive Committee
—
2 hrs/wk
Melissa Baiunco-Augustyn
Director
—
2 hrs/wk
Jay Brown
Director (Left During Year)
—
2 hrs/wk
Ernesto Cardenas
Director
—
2 hrs/wk
Rushmore Cervantes
Director
—
2 hrs/wk
Ronald Chase
Director
—
2 hrs/wk
Amy Garrity
Director
—
2 hrs/wk
Leigh Gluck
Director
—
2 hrs/wk
Ciran Hadjian
Director
—
2 hrs/wk
Brian James
Director
—
2 hrs/wk
Gary Leonard
Director
—
2 hrs/wk
Dave Link
Director (Left During Year)
—
2 hrs/wk
Tina Lowenthal
Director
—
2 hrs/wk
Stephen Macala
Director
—
2 hrs/wk
Shannon McConnell
Director
—
2 hrs/wk
Tom McEntee
Director
—
2 hrs/wk
Kirkland Ogawa
Director
—
2 hrs/wk
Kathryn Perini
Director (Left During Year)
—
2 hrs/wk
Steve Perry
Director (Left During Year)
—
2 hrs/wk
Ronald Rodriguez
Director
—
2 hrs/wk
Kirk Thorell
Director
—
2 hrs/wk
Alex Aghajanian
Life Director (Past President)
—
2 hrs/wk
Sally Bixby
Life Director (Past President)
—
2 hrs/wk
Lorne Brown
Life Director (Left During Year)
—
2 hrs/wk
Robert Cheney
Life Director (Past President)
—
2 hrs/wk
Richard Chinen
Life Director (Past President)
—
2 hrs/wk
David Davis
Life Director (Left During Year)
—
2 hrs/wk
Laura Farber
Life Director (Past President)
—
2 hrs/wk
Don Fedde
Life Director (Past President)
—
2 hrs/wk
Gerald Freeny
Life Director (Past President)
—
2 hrs/wk
Wilbur Griest
Life Director (Left During Year)
—
2 hrs/wk
Gary Hayward
Life Director (Past President)
—
2 hrs/wk
Paul Holman
Life Director (Past President)
—
2 hrs/wk
Eric Solomon
Sr. Director, Strategic Partnerships
$207K
40 hrs/wk
John HendersonSr Director
of Operations-Rose Bowl
$172K
40 hrs/wk
Monique Sims
Sr. Director, Partner Relations
$165K
40 hrs/wk
Carlos Illingworth
Sr. Director, Community Relations
$164K
40 hrs/wk
Mandy DenauxSr Director
Marketing & Communications
$161K
40 hrs/wk
Brittany Grant
Sr. Director, Team & VIP Operations
$138K
40 hrs/wk
Traci RidlingSr Director
Procurement & Facilities
$130K
40 hrs/wk
Ramil Villegas
Director, Finance
$110K
40 hrs/wk
Candace Carlson
Director, Communications
$106K
40 hrs/wk
Mariela SpillariSr Mgr
Partner Relations & Events
$104K
40 hrs/wk
Independent contractors
Rose Bowl Operating Co
Event services, suite rentals
City of Pasadena - MLA
MLA, city expenses/services
Contemporary Services Corporation
Security, crowd management
Scherbert Inc dba SQUADRON
Broadcast, streaming production
Michael Schwandt Inc
Parade production services
Grants received
Showing 10 of 10
Funded by
$454K from 7 funders · 10 grants · 2020–2024
$195K · 1 grant · 2023
$100K · 2 grants · 2023–2024
$100K · 2 grants · 2023–2024
$45K · 2 grants · 2022–2023
$8K · 1 grant · 2020
$6K · 1 grant · 2020
$60 · 1 grant · 2023