Paso Robles Wine Country Alliance

Weather stations were maintained throughout the year. The weather stations are used by growers and winemakers for assistance in pest control and irrigation decisions.

Promoted local wine industry tourism. Printed and distributed a visitor brochure - 90,000 copies distributed as well as made available online. Promotional projects and public relations during the year included media relations and familiarization tours, website improvement, trade tastings and trade show exhibits. Generic advertising was placed in several tourism publications such as the chamber of commerce and the visitor and conference bureau. In room advertising promoting the paso robles wine region was provided to hotel guests.