Peach Bowl Inc

The aflac kickoff game and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations. The aflac kickoff game is a neutral site college football game played at the beginning of every season. In the fiscal year ending may 31, 2024, peach bowl, inc hosted the aflac kickoff game and contributed a total of $3,600,000 via game participation payouts and scholarship funds to the university of louisville and the georgia institute of technology.

The southern company peach bowl challenge golf tournament and its charitable giving platform were created to foster & promote ncaa competition and to provide financial support to charitable organizations in our community, and in the communities of the participating universities. In the fiscal year ending may 31, 2024, the southern company peach bowl challenge event donated a total of $342,850 to various charitable organizations as selected by the football coaches participating in the event.