Performance Marketing Alliance Inc

Thought leadership - the industry pma represents includes over 200,000 online advertising companies with many diverse business models. The pma creates forums for discussion and resolution of key issues impacting the industry. These issues include fraud detection and prevention, best practices, recruitment of new businesses to this industry, covergence with other business models, and standards and policies to improve effectivness. The pma has a website and blog where it provided continual access to key information to the industry on these issues, hosted podcasts and its leadership team spoke at several industry seminars and events.