Philadelphia Convention & Visitors Bureau Of The Chamber Of Commerce

Marketing & communications the marketing and communications team crafts content and campaigns that promote philadelphia, the phlcvb, and the pennsylvania convention center through a variety of programs targeting meeting and event planners, influencers, convention attendees, media, domestic group tour operators, international leisure travelers, and travel trade professionals. These activities all help to support the efforts of the convention sales and global tourism programs in driving overnight visitation to philadelphia through creative messaging and storytelling. Key highlights include: phlcvb marketing & communications campaigns: -in january 2023, the phlcvb and visit philadelphia launched their first- ever joint destination marketing campaign - "come for philadelphia. Stay for philly." this fun, lighthearted campaign put the city's confidence and attitude at the forefront as it aimed to drive visitation to the region across all travel segments - leisure, business, and group. -the phlcvb's social media channels increased fans and followers by 68,378. Total followers across all owned accounts totaled 443,155 over 13 accounts in 4 countries. -in 2024, the phlcvb website had nearly 573,000 total unique visits and 984,000 page views. -more than 50 media fam guests were hosted, including the today show australia, broadcasting from the "rocky steps" of the philadelphia museum of art. -in spring of 2024, michelin published its very first philadelphia destination guide, highlighting the city's top leisure travel experiences. At the time, philadelphia was the eighth u.s. Destination to be featured in a michelin green guide.

Global tourism: -markets of focus for global tourism initiatives include representation firms around the globe in china, india, australia, mexico, canada, france, italy (also covers spain), germany (also covers austria and switzerland), and the u.k. (also covers ireland). -in 2024, philadelphia's international visitation outpaced the national average for overnight visitors with more than 1.1 million visitors choosing to travel to the city from international destinations, resulting in 579.3 million in spending. These visitors contributed an economic impact of 955.9 million and directly supported 8,128 hospitality jobs. -global tourism activity highlights include the team attending 44 sales events and hosting 124 travel trade partners on 27 fam tours of philadelphia.

Partnership (membership): the phlcvb partnership program provides regional businesses a platform for marketing their locations and services, and a valuable connection point with meeting professionals, local, regional, national and international visitors, business travelers and convention attendees. The program provides partners with research about the travel industry, trend analytics, current and future event bookings details, access to exclusive networking events, and more. -the phlcvb had 684 total partners, with 89 new partners joining over the year and a retention rate of 93%. Group tour sales: