Public Relations Society Of America Inc

To advance the profession of public relations in the public interest; to encourage research, discussion and study of the problems and techniques of the profession; to strengthen and maintain the highest standards of service & ethical conduct by all members on the profession; to exchange ideas and experiences and collect and disseminate information that may ehnance or improve the professional knowledge, standards, etchics, and standing of the membership; and to promote fraternalism within the profession.