Ready For School Initiative Inc

Public awareness campaign: purpose: highlight the importance of filling out a farms application and address common concerns about the program. Accomplishment: our targeted public service advertisements were viewed 1,407,958 times by families in montgomery county. In total, 70,288 students are now signed up for farms which is 43.52% of the montgomery county student body (compared to the last school year with 62,962 students signed up amounting to 39.51% of the student body).

Targeted school funding campaign: purpose: work with community leaders and ptas on a last-push effort at schools that are right on the border of signing up enough students for farms to receive additional funding from the state. Accomplishments: nine additional schools reached the 40% threshold necessary to receive additional state funding to offer universal breakfast to all students (eight elementary schools and one middle school). 5,000 more students will benefit from this additional funding.