NonprofitsRepresentation Project

Civil Rights, Social Action & Advocacy

Representation Project

SACRAMENTO, CA

Total revenue

$1.5M

Total expenses

$1.5M

Net assets

$553K

Grants received

$3.0M

92 grants

EIN

451611066

Tax year

2023

Mission

The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.

Programs

2 programs

Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The Youth Media Academy is an intensive program that trains high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes.

Expenses: $424K

Film: The Representation Projects first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. The third film, The Great American Lie, examines how Americas upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, Fair Play, looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. Fair Play comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. The organization is currently in production of Miss Representation: The Revolution a powerful follow-up to Miss Representation, and will be released in 2025. Miss Representation: The Revolution exposes tech-facilitated gender-based violence and addresses the growing backlash against womens progress, mental health, and agency. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.

Expenses: $230K

Financials

FY 2023

Revenue

Contributions & grants$1.5M
Program service revenue$103K
Investment income$215
Other revenue
Total revenue$1.5M

Expenses

Grants paid
Salaries & benefits$969K
Fundraising$154K
Other expenses$508K
Total expenses$1.5M
Total assets$713K
Net assets$553K

People

11 listed

NameRoleCompensation

Jennifer Siebel Newsom

Founder & CCO

Board

$150K

40 hrs/wk

Caroline Heldman

Executive Director

Board

$150K

40 hrs/wk

Debra Garber

CFO & COO

Board

$132K

40 hrs/wk

Kat Gordon

Secretary

Board

1 hrs/wk

Susan Boster

Board Member

Board

1 hrs/wk

Joanna Rees

Co-Chair

Board

2 hrs/wk

Anna Malaika Tubbs

Board Member

Board

1 hrs/wk

Emily Liu Foy

Board Member

Board

1 hrs/wk

Brian Brokaw

Board Member

Board

1 hrs/wk

Brenda Robinson

Co-Chair

Board

2 hrs/wk

Mollie Ricker

Treasurer

Board

1 hrs/wk

Independent contractors

Girls Club Entertainment LLC

Writer/Producer/Director

$150K

Grants received

Showing 92 of 92

FromAmountPurposeYear
$75K
FIGHT AGAINST SEXISM
2024
$50K
GENERAL SUPPORT
2024
$25K
PROGRAM SUPPORT
2024
$23K
ARTS, CULTURE
2024
$10K
UNRESTRICTED GRANT TO FURTHER THE ORGANIZATION'S EXEMPT PURPOSE
2024
$10K
GENERAL SUPPORT
2024
$10K
FOR RECIPIENT'S EXEMPT PURPOSE
2024
$10K
Flip The Script
2024
$5K
GENERAL OPERATIONS
2024
$5K
CULTURAL TRANSFORMATION USING MEDIA AND FILMS
2024
$250K
TO SUPPORT THE REPRESENTATION PROJECT'S GENERAL OPERATIONS.
2023
$150K
CHARITABLE
2023
$100K
YOUTH PROGRAMS: $75,000 GENERAL FUND: $25,000
2023
$80K
PROVIDE GENERAL OPERATING SUPPORT
2023
$60K
PUBLIC, SOCIETAL BENEFIT
2023
$50K
GENERAL SUPPORT
2023
$50K
TO FIGHT INTERSECTIONAL SEXISM USING MEDIA
2023
$50K
GENERAL SUPPORT
2023
$25K
FOR THE MISS REPRESENTATION 2.0 FILM.
2023
$20K
ARTS, CULTURE
2023
$20K
For grant recipient's exempt purposes
2023
$10K
Flip The Script
2023
$10K
EQUITY, HUMAN RIGHTS, AND ECONOMIC EMPOWERMENT
2023
$10K
UNRESTRICTED GRANT TO FURTHER THE ORGANIZATION'S EXEMPT PURPOSE
2023
$10K
TO INSPIRE INDIVIDUALS AND COMMUNITIES TO CHALLENGE LIMITING STEREOTYPES AND SOCIAL INJUSTICES USING FILM AND MEDIA AS A CATALYST FOR CULTURAL TRANSFORMATION
2023
$8K
TO PROMOTE GENDER EQUALITY BY EXPOSING HARMFUL GENDER STEREOTYPES IN MEDIA AND CULTURE.
2023
$5K
SUPPORT THE REPRESENTATION PROJECTS FLIP THE SCRIPT PROGRAM
2023
$5K
CULTURAL TRANSFORMATION USING MEDIA AND FILMS
2023
$3K
GENERAL SUPPORT OF SERVICE PROGRAMS
2023
$60K
GENERAL OPERATING SUPPORT
2022
$57K
Civil Participation
2022
$50K
ASSIST THOSE IN NEED.
2022
$50K
GENERAL SUPPORT
2022
$30K
ARTS, CULTURE
2022
$25K
THE REPRESENTATION PROJECT USES THE TRANSFORMATIVE POWER OF STORYTELLING TO AWAKEN CONSCIOUSNESS AROUND HARMFUL GENDER STEREOTYPES AND NORMS, SHIFT ATTITUDES AND BEHAVIOR, AND TRANSFORM CULTURE. WERE COMMITTED TO BUILDING A THRIVING AND INCLUSIVE SOCIETY THROUGH FILMS, EDUCATION, AND SOCIAL ACTIVISM.
2022
$21K
For grant recipient's exempt purposes
2022
$15K
PUBLIC, SOCIETAL BENEFIT
2022
$10K
General & Unrestricted
2022
$8K
TO PROMOTE GENDER EQUALITY BY EXPOSING HARMFUL GENDER STEREOTYPES IN MEDIA AND CULTURE.
2022
$5K
SUPPORT FOR FLIP THE SCRIPT PROGRAMMING AND EVENT
2022
$25K
PUBLIC, SOCIETAL BENEFIT
2021
$15K
General & Unrestricted
2021
$15K
GENERAL OPERATING SUPPORT
2021
$12K
GENERAL FUND
2021
$11K
For grant recipient's exempt purposes
2021
$11K
For grant recipient's exempt purposes
2021
$10K
TO INSPIRE INDIVIDUALS AND COMMUNITIES TO CHALLENGE LIMITING STEREOTYPES AND SOCIAL INJUSTICES USING FILM AND MEDIA AS A CATALYST FOR CULTURAL TRANSFORMATION
2021
$10K
TO SUPPORT THE NEXT GEN FILMMAKER ACADEMY
2021
$200K
GENERAL SUPPORT
2020
$100K
ADVANCING HEALTH AND JUSTICE THROUGH YOUTH STORYTELLING: TO SUPPORT THE EDUCATION, ENGAGEMENT, TRAINING AND MENTORSHIP OF YOUNG PEOPLE IN STORYTELLING, MEDIA, CONTENT CREATION AND FILM-MAKING TO ADVANCE GENDER AND RACIAL JUSTICE AND COMMUNITY HEALTH IN CALIFORNIA.
2020
$55K
For grant recipient's exempt purposes
2020
$50K
GENERAL OPERATING SUPPORT
2020
$50K
Civil Participation
2020
$25K
GENERAL OPERATING SUPPORT
2020
$15K
GENERAL SUPPORT
2020
$15K
General & Unrestricted
2020
$10K
PUBLIC, SOCIETAL BENEFIT
2020
$10K
General support
2020
$10K
TO INSPIRE INDIVIDUALS AND COMMUNITIES TO CHALLENGE LIMITING STEREOTYPES AND SOCIAL INJUSTICES USING FILM AND MEDIA AS A CATALYST FOR CULTURAL TRANSFORMATION
2020
$5K
TO PROMOTE GENDER EQUALITY BY EXPOSING HARMFUL GENDER STEREOTYPES IN MEDIA AND CULTURE
2020
$1K
GENERAL
2020
$750
To fight sexism through films, education, research, and activism.
2020
$40K
PUBLIC, SOCIETAL BENEFIT
2019
$35K
For grant recipient's exempt purposes
2019
$25K
PUBLIC, SOCIETAL BENEFIT
2019
$10K
GENERAL OPERATING SUPPORT
2019
$1K
GENERAL
2019
$125K
IMPROVING HEALTH AND WELL-BEING BY COMBATING GENDER STEREOTYPES: TO SUPPORT A COMMUNICATIONS AND COMMUNITY-BASED EFFORT TO ADDRESS HOW GENDER STEREOTYPES IMPACT THE HEALTH AND WELL-BEING OF YOUTH AND PROVIDE YOUTH IN THE CENTRAL VALLEY AND BEYOND.
2018
$61K
IMPROVING HEALTH AND WELL-BEING BY COMBATING GENDER STEREOTYPES: TO SUPPORT A COMMUNICATIONS AND COMMUNITY-BASED EFFORT TO ADDRESS HOW GENDER STEREOTYPES IMPACT THE HEALTH AND WELL-BEING OF YOUTH AND PROVIDE YOUTH IN THE CENTRAL VALLEY AND BEYOND.
2018
$31K
For grant recipient's exempt purposes
2018
$25K
Direct Service grant from a Donor Advised Fund
2018
$15K
Great American Lie
2018
$10K
PUBLIC, SOCIETAL BENEFIT
2018
$5K
2018 FLIP THE SCRIPT BENEFIT: FOR SPONSORSHIP OF AN ANNUAL FUNDRAISING EVENT THAT HIGHLIGHTS THE NEED FOR GENDER EQUITY IN ORDER TO ADDRESS HEALTH INEQUITIES IN CALIFORNIA.
2018
$5K
CONFERENCE SPONSORSHIP
2018
$64K
IMPROVING HEALTH AND WELL-BEING BY COMBATING GENDER STEREOTYPES: TO SUPPORT A COMMUNICATIONS AND COMMUNITY-BASED EFFORT TO ADDRESS HOW GENDER STEREOTYPES IMPACT THE HEALTH AND WELL-BEING OF YOUTH AND PROVIDE YOUTH IN THE CENTRAL VALLEY AND BEYOND.
2017
$56K
ARTS, CULTURE & HUMANITIES
2017
$27K
HUMAN SERVICES
2017
$25K
SUPPORT A NEW FILM
2017
$13K
GENERAL FUND
2017
$10K
Charitable Event
2017
$10K
2ND ANNUAL FLIP THE SCRIPT BENEFIT: FOR SPONSORSHIP OF AN ANNUAL FUNDRAISING EVENT THAT HIGHLIGHTS THE NEED FOR GENDER EQUITY IN THE MEDIA IN ORDER TO ADDRESS HEALTH INEQUITIES IN CALIFORNIA.
2017

Funded by

$3.0M from 46 funders · 92 grants · 2017–2024

The California Endowment

$365K · 6 grants · 2017–2020

The Aileen Getty Foundation

$250K · 3 grants · 2022–2024

Pivotal Philanthropies Foundation

$250K · 1 grant · 2023

Marin Community Foundation

$230K · 5 grants · 2017–2023

Silicon Valley Community Foundation

$213K · 4 grants · 2020–2024

Donor Advised Charitable Giving Inc

$202K · 7 grants · 2017–2023

Novo Foundation

$200K · 1 grant · 2020

Fidelity Investments Charitable Gift Fund

$183K · 7 grants · 2018–2023

Details

EIN451611066
NTEE codeR24
Subsection03
Ruling date2012-02
Formed2011
Employees9
Volunteers10
REPRESENTATION PROJECT — Mission, Financials & Grants Received | Grantivo