Civil Rights, Social Action & Advocacy
Representation Project
SACRAMENTO, CA
Total revenue
$1.5M
Total expenses
$1.5M
Net assets
$553K
Grants received
$3.0M
92 grants
EIN
451611066
Tax year
2023
Mission
The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. Were committed to building a thriving and inclusive society through films, education, and social activism.
Programs
2 programs
Youth Programs: The Representation Project launched youth programs in 2017 to broaden the impact of its work in the lives of young people. The Youth Media Lab is an online space where 1,300 young people ages 14 to 24 learn how to create different media types (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators for feedback. The Youth Media Academy is an intensive program that trains high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The organization has hosted youth summits to inspire young people and empower them to create a world free of gender stereotypes and norms. These summits have provided hands-on training to 600+ young people ages 14 to 24. In 2024, the organization launched the pilot of its peer-to-peer gender equity training program. The curriculum includes eight modules designed for high school and college students to challenge harmful gender norms and stereotypes.
Film: The Representation Projects first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. The third film, The Great American Lie, examines how Americas upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, Fair Play, looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. Fair Play comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. The organization is currently in production of Miss Representation: The Revolution a powerful follow-up to Miss Representation, and will be released in 2025. Miss Representation: The Revolution exposes tech-facilitated gender-based violence and addresses the growing backlash against womens progress, mental health, and agency. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions.
Financials
FY 2023
Revenue
Expenses
People
11 listed
Jennifer Siebel Newsom
Founder & CCO
$150K
40 hrs/wk
Caroline Heldman
Executive Director
$150K
40 hrs/wk
Debra Garber
CFO & COO
$132K
40 hrs/wk
Kat Gordon
Secretary
—
1 hrs/wk
Susan Boster
Board Member
—
1 hrs/wk
Joanna Rees
Co-Chair
—
2 hrs/wk
Anna Malaika Tubbs
Board Member
—
1 hrs/wk
Emily Liu Foy
Board Member
—
1 hrs/wk
Brian Brokaw
Board Member
—
1 hrs/wk
Brenda Robinson
Co-Chair
—
2 hrs/wk
Mollie Ricker
Treasurer
—
1 hrs/wk
Independent contractors
Girls Club Entertainment LLC
Writer/Producer/Director
Grants received
Showing 92 of 92
Funded by
$3.0M from 46 funders · 92 grants · 2017–2024
$365K · 6 grants · 2017–2020
$250K · 3 grants · 2022–2024
$250K · 1 grant · 2023
$230K · 5 grants · 2017–2023
$213K · 4 grants · 2020–2024
$202K · 7 grants · 2017–2023
$200K · 1 grant · 2020
$183K · 7 grants · 2018–2023