Richmond Metropolitan Convention & Vistors Bureau

Conventions - actively soliciting groups to hold state, regional or national meetings in the richmond region. In fiscal year 2024-2025 the organization booked 249 events that generated 176.5 million in economic impact, both increases over 2023 (232 events, 146 million).

Community relations - the community relations department formed in 2012 to increase richmond region tourism's relevancy locally by establishing a solid, well-regarded presence for richmond region tourism in the local community. The department drives meeting and convention business by generating interest within the richmond region, supports leisure travel by enhancing the visitor experience and augments the organization's budget by securing sponsorships and partnerships.

Visitor centers - during the year, richmond region tourism managed two visitor centers in the richmond area 1 at airport and 2 at robinson house on the campus of the vmfa.