Right From The Heart Ministries Inc

The internet ministry leverages the radio and TV ministries by providing the same content on the ministry web site. The ministry posts a daily devotion on the homepage. This same devotion is then emailed to thousands of national and international subscribers every day. The devotional content along with engaging Christian videos are also posted on social media - Meta YouTube etc. Over the past few years the ministry has seen a fantastic response to paid online Google and social media ads. Viewers of these online ads are far more likely to give their email addresses and subscribe to the daily devotions than if they see the same ad on TV Streaming TV. Online advertising is also a far more cost-efficient form of ministry and allows the ministry to reach people outside of Metro Atlanta state of Georgia. For example last year RFTH ran online advertising in Paris France during the 2024 Summer Olympics. Online expenses are the 2nd highest expense for Right From The Heart and offer the greatest potential for growth.

The television ministry is similar to the radio ministry in that it produces short :30-:60 sec TV spots in which Bryant Wright presents a Biblical truth and relates it to everyday life. Due to the rising costs of broadcast and decreasing viewership of Broadcast TV most of the monthly expenses are directed towards streaming television. The ads run in the North Metro Atlanta area. Unlike regular television a viewer cannot skip these ads and must watch them in order to continue their programming. Ads on Broadcast TV are only purchased during strategic times events that are guaranteed to have a large audience such as The College Football Playoffs or NCAA Mens Basketball Tournament. Television expenses are the 3rd largest media expense of Right From The Heart.