Salinas City Center Improvement Association

District Identity and Streetscape Improvements (DISI)The DISI committee works on branding the District as a fun and safe atmosphere for families, young professionals, business owners, and employees in the area. The goal of this branding effort is to make downtown Salinas a more attractive place for locals to come for entertainment, for people opening new businesses, for businesses to relocate to, and even for people to live within the District. This effort will focus on the historical charm of the District, along with new and exciting growth opportunities like Ag-tech, and bring in more entertainment and create an enjoyable night life focused on the amazing cultural diversity of the Salinas Valley.