San Francisco Tourism Improvement District Management Corporation

Med program service activities: during fy 23 -24, med funds were allocated towards the debt service due to the city. Allocated funds, per the med plan were allocated to offset moscone rent to entice groups to book future dates at moscone. Funds were also allocated to the moscone renovation funds for the upkeep and maintenance of moscone center.

Sf welcome ambassador program: funds were allocated to block by block, the ambassador vendor for the program. Staff were deployed in the assigned areas, specifically tourist areas, to provide program services ranging from providing information about the city, directions, recommendations, well-being checks, reporting cleanliness problems, and ensuring groups booked at moscone and sf hotels felt safe and welcome. Funds were allocated to sf travel to oversee the administrative responsibilities of the grant program. Funds were allocated to the tid for the payroll of the program director and all related expenses to the director's oversight of the program. Funds were allocated to urban place consulting to help advise the program on challenges beyond the scope of work that sf travel or the tid did not have expertise in.