San Luis Obispo Visitors & Conference Bureau Incorporated

Our small but dynamic san luis obispo county regional airport (sbp) shattered records, handling 746,764 passengers, a 13% increase. Over the past decade, passenger traffic has grown by 144%. We collaborated with sbp on a "last mile" survey to identify the challenges in connecting travelers from the airport to accommodations. This study will inform work being done in the new fiscal year to identifying potential solutions. Additionally, we've made strides in advancing a tourism industry workforce strategy aimed at inspiring the next generation by convening a working group with leaders across slo cal.

Through our partnership with visit california, we launched the tourism exchange, making slo cal experiences bookable online and broadening both domestic and international business opportunities.as we conclude fy 25, our commitment to stewardship, authenticity, inclusion and excellence remains steadfast values that define visit slo cal. With your continued support, we eagerly anticipate building on our successes and elevating slo cal as a sought-after destination for travelers worldwide.