NonprofitsSanta Monica Travel & Tourism

Santa Monica Travel & Tourism

SANTA MONICA, CA

Total revenue

$9.2M

Total expenses

$9.9M

Net assets

$2.7M

Grants received

EIN

953799701

Tax year

2023

Mission

The organization is the city of santa monica's official promotion and tourism bureau. It is organized to promote the common good and social welfare of the people of santa monica through improvement of tourism and trade in the city of santa monica and the preservation and improvement of economic conditions for all people in santa monica, thereby lessening the burdens on city government. The organization's mission is to increase visitor expenditures and tourism revenues through promotion of the area as a travel destination.

Programs

2 programs

Visitor marketing - the bureau aims to increase tourism in the city of santa monica through various means including:(1) providing information through promotional materials such as printed visitor's guides and the city's official website (www.santamonica.com).(2) representing the city of santa monica in travel tradeshows in other cities, both domestic and international.(3) developing relationships with those in the travel industry to promote the city of santa monica as a travel destination.

Expenses: $1.7M

Visitor servicesproviding information through the operation of tourist information kiosks and gift shops selling santa monica branded souvenir items.

Expenses: $631K

Financials

FY 2023

Revenue

Contributions & grants
Program service revenue$9.1M
Investment income$5K
Other revenue$64K
Total revenue$9.2M

Expenses

Grants paid
Salaries & benefits$3.2M
Fundraising
Other expenses$6.7M
Total expenses$9.9M
Total assets$5.5M
Net assets$2.7M

People

26 listed

NameRoleCompensation

Misti Kerns

CEO

Board

$363K

40 hrs/wk

EVAN EDWARDS

COO

Board

$218K

40 hrs/wk

RACHEL LOZANO

CPO

Board

$214K

40 hrs/wk

LAURALEE ASCH

BOARD MEMBER

Board

0

JEFF KLOCKE

BOARD MEMBER

Board

0

JAN WILLIAMSON

MEMBER

Board

0

DARLENE EVANS

Secretary

Board

0

NEIL CARREY

Chairman

Board

0

KERA BLADES-SNELL

BOARD MEMBER

Board

0

KAREN E GINSBERG

BOARD MEMBER

Board

0

YOUNES ATALLAH

vice Chair

Board

0

JUAN VIRAMONTES

BOARD MEMBER

Board

0

SHAHID KAYANI

BOARD MEMBER

Board

0

CHARLIE LOPEZ-QUINTANA

Treasurer

Board

0

SAM JAGGER

VICE CHAIRMAN

Board

0

ALEEN CARREON

SEC / TREASURER

Board

0

JOHN HEIDT

BOARD MEMBER

Board

0

KEVIN ANAWATI

BOARD MEMBER

Board

0

SHAHID KAYANI

BOARD MEMBER

Board

0

MANJU RAMAN

BOARD MEMBER

Board

0

JESSICA RINCON

BOARD MEMBER

Board

0

JUDY KRUGER

CHAMBER LIAISON

Board

0

ANUJ GUPTA

CITY LIAISON

Board

0

AMANDA ECK

DIRECTOR OF MKTG

Staff

$137K

40 hrs/wk

LAUREN SALISBURY

DIR OF COMMUNICATI

Staff

$136K

40 hrs/wk

OZVALDO OTERO

DIRECTOR OF SALES

Staff

$120K

40 hrs/wk

Independent contractors

NOBLE STUDIOS

WEB SVCS & MAINTENANCE

$1.2M

SEQUOIA SHORES LLC

RENT

$592K

MMGY GLOBAL HILLS BALFOUR

MARKETING

$356K

GTI TOURISM PYT LTD

MARKETING

$189K

PULSE TRAVEL MARKETING

MARKETING

$180K

Details

EIN953799701
Subsection04
Ruling date1983-11
Formed1982
Employees50
SANTA MONICA TRAVEL & TOURISM — Mission, Financials & Grants Received | Grantivo