Simple Generosity Foundation

The Simple Generosity Foundation provided curation and vetting services to identify and engage charities that match the values and charitable intentions of its donors. These vetting services include financial reviews, determination of the public perception, and an analysis of the programmatic activities of the charities with an emphasis on identifying small scale charities that serve the local communities aligned with corporate donor operations and services. In the case of Target, this means identifying, curating, and reviewing thousands of charities per year and adjusting selection criteria based on the season, current events, and geography of each of Targets 1,900+ stores.