Simple Heart Initiative

Communications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 50 videos and written pieces were created and published on various platforms. This content focused on educating the public about animal cruelty in various industries.

Training: The Simple Heart trained over 150 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to addressing animal cruelty. The majority of this work is done by volunteers.