Education
Slate Of Mind
CHAPEL HILL, NC
Total revenue
$95K
Total expenses
$197K
Net assets
$2.2M
Grants received
—
EIN
845097638
Tax year
2024
Mission
Slate of mind works to raise awareness of challenges posed by change. As part of its work, the organization looks for solutions in leading change research and creates tools that help people build lives around what's important to them.
Programs
2 programs
Tools and resource development: launched slateofmind.org as a catalyst for personal change, providing practical tools and curated resources to help people build lives around what matters most to them. Created analog charting system to help users map personal journeys and track progress. Built digital presence optimized for mobile-first engagement. Created content engagement strategy balancing scientific research (40%), practical application (40%), and emotional connection (20%) to help individuals reflect on areas needing attention and access relevant guidance. Curated cornerstone content and drafted insightful summaries from leading experts focusing on actionable insights that make personal change feel both achievable and meaningful. Established best practices for content creation and maintenance across platforms, ensuring consistent voice and messaging. Created accessible entry points for individuals at all stages of their change journey, from initial questioning to active transformation.
Research and strategy: continued comprehensive study of how people can build lives around what's important to them, focusing on overcoming inertia and navigating change. Reviewed hundreds of potential source materials, ultimately identifying 35 cornerstone content pieces from leading change experts targeted to help a broad range of people: change seekers experiencing acute dissatisfaction, evolvers seeking practical tools, maximizers looking to optimize potential, and early adopters exploring innovative approaches. Developed detailed expert profiles and content organization system across four key focus areas. Created extensive taxonomy and information architecture to ensure content accessibility and usefulness. Established rigorous methodology for evaluating, selecting, and presenting content that balances scientific research, practical application, and emotional resonance. Established process to ensure on-going content creation addresses real-world hurdles people commonly face when attempting meaningful life changes, focusing on actionable insights that make personal change feel both achievable and meaningful.
Financials
FY 2024
Revenue
Expenses
People
4 listed
DANA LEIGH MCALLISTER
EXECUTIVE DIRECTOR
$58K
35 hrs/wk
JEFFREY J WHITE
PRESIDENT
—
1.5 hrs/wk
LISA TOMLINSON
SECRETARY
—
0.25 hrs/wk
PHILLIP MUSSELWHITE
BOARD MEMBER
—
0.75 hrs/wk