Sports And Fitness Industry Association

Public policy/advocacy:leads sfia's advocacy efforts on behalf of its members to promote key issues before local, state, and federal authorities.

Thought leadership:sfia offers a series of informative and educational thought leadership events and activities. These include an industry leadership summit, research webinar series, and sports participation forums.

Research:sfia's extensive research capabilities and industry expertise provide insight into trends and developments in the business of sport. Topics covered include market trends, organizational best practices, and custom studies for many of the industry's leading brands.