Surf Industry Manufacturers Association

The surf summit is designed to provide educational programs and market research in order to prepare its members to grow their business and contribute to the overall growth and health of the industry. Topics have ranged from youth trends specific analysis of emerging markets, all thoroughly examined and addressed by an impressive lineup of experts from both within and outside of the industry.

Beginning in 2004, sima has conducted the surf industry's retail distribution study every two years. The sima retail distribution studies contain the most in-depth and relevant information that will help members to better understand the current retail landscape and monitor retail sales trends in the u.s. Surf and skate industry. The reports include overall surf and skate industry data and statistics covering areas such as dollar size of the markets, unit sales, regional and channel differences, and comparative sales trends. The data has proven to be of enormous use to all members, from board builders to the largest international apparel companies alik.

Trade shows - sima actively evaluates and endorses surf industry trade shows that most effectively bring products to market. Sima supports and encourages the industry to exhibit at the annual surf expo show. Members may use this center during show hours for meeting, copying, and faxing.