The Ethernet Alliance

Technology exploration forum: hosting forums where industry experts fill in panels that discuss controversial technology topics, and help formulate decisions and strategies. Members could attend, participate on panels, or sponsor advertisements.

Plugfests: these are interoperability demonstrations where members can elect to all meet at a testing facility at the same time, and take test data that shows all of their equipment will talk with everyone else's. A test report is generated. They then may choose to be part of a press release of the event.