The One Campaign

Europe: In Europe, our efforts were focused on increasing financing for healthy lives and economic opportunity in Africa. This included advocacy for a strong ODA budget across our markets and specifically for the replenishments of results-driven programs like the World Bank's International Development Association, Gavi, the Vaccine Alliance, and Global Fund to fight AIDS, TB, and Malaria.(Continued on Schedule O)Across Europe, we advocated for a strong investment in these programs and increased partnership between Europe and Africa. Specific activities include: * In France, after announced cuts to the development budget, our efforts focused on advocating for programs that make the world more stable and promote healthier lives and economic opportunities. We deployed a public-facing campaign, using op-eds, media ads, and social media to highlight the issue and promote the Financial Transaction Tax as a solution. * In Italy, we linked the Africa Strategy and Gavi through a letter to Ministers Giorgetti and Tajani, co-signed by 60 Italian and African activists urging stronger global health leadership and equal partnership with Africa, supported by blogs and social media outreach.* ONE Germany's 2024 efforts centered on strengthening support for development cooperation and global health. Highlights include high-level advocacy at the Munich Security Conference, impactful public stunts like a 20-meter facts carpet outside Parliament, and a successful poster campaign making the case for global health investments, which engaged 44 MPs. ONE hosted influential sessions at the World Health Summit and Hamburg Sustainability Conference, co-hosted a parliamentary breakfast with World Bank President Ajay Banga, and led a field trip to Rwanda for German parliamentary staffers to showcase the impact of Gavi, the Global Fund, and the World Bank.* In the UK, ONE focused on reasserting the importance of British leadership in global development, amidst ongoing pressures on the aid budget. Strategic media interventionsincluding essays, op-eds, and partnerships with influential outletsunderscored the value of global health investments and British scientific innovation. Collaborative campaigns, such as the "Empty Plates" hunger initiative and a global health essay series, amplified calls for renewed multilateral action and investment in solutions rooted in partnership with the Global South.Our Youth Ambassadors continue to play a key role to rally champions for this work, including in the Netherlands, where we partnered with seven youth parties, co-signed a letter with Youth Ambassadors, delivered it to 13 MPs9 of whom joined as co-signersand sent it to the Minister for Foreign Trade and Development Cooperation. In Germany, Youth Ambassadors met with over 20 MPs to push for increased development funding. In the European Union, we mobilized Youth Ambassadors to secure support from MEPs for a stronger EU external budget and global health initiatives.In the UK, we coordinated grassroots engagement through our network of Youth Ambassadors and activists, supporting public outreach events and organizing candidate hustings nationwide.

(RED): The revenue listed of $1,576,247 is not the full revenue for (RED). In 2024, (RED) fulfilled its role as the largest private sector partner to the Global Fund, raising $14.8M, in addition to considerable 'heat and urgency to underpin and drive the fight against HIV/AIDS.The year saw the launch of eleven new partnerships, including Lobos 1707 Tequila and Laithwaites in the wine & spirits sector, fashion brands Zimmermann, Thebe Magugu, Savas, and Nomasei, as well as Woom, (Continued on Schedule O)Kreuther Handcrafted Chocolate, Aroma 360, oHHo and Kohler in the food, lifestyle and events spaces. The new partners enabled (RED) to expand its presence further into new industries and consumers, further broadening the reach of the fight. Throughout the year, (RED) engaged high-level audiences at Davos, the International AIDSConference, UNGA, and CGI, which saw the unveiling of plans for the 'DISCOVE(RED) Fashion Prize' to spotlight emerging African designers. Laura Brown and Iman also hosted a special (RED) Creative Council dinner attended by several celebrities, and for the first time, (RED) has a presence at celebrity gifting suites at the Emmys and the Rock & Roll Hall of Fame. Additional campaigning work saw (RED) raise awareness around global health through the 'Panasonic House of (RED)' pop-up shop in New York City, through activations at the Chicago and Boston marathons powered by Bank of America, multiple Pride events with Roche in June, and at the Kohler Food and Wine Festival. (RED) was also a featured partner at U2 at the Sphere in Las Vegas which raised money and awareness through the sale of (RED) Zone tickets. For World AIDS Day, long-term partner Beats created limited edition (RED) headphones to support an awareness campaign that featured Sha'Carri Richardson, and (RED) 's 'Holiday Edit' campaign promoted myriad products and ways to join the fight, with Apple's Apple Pay activation raising an additional $3 million for the Global Fund.(RED) deepened its cultural influence by launching the '(RED) Creative Council' in July, chaired by Laura Brown. The Council brings together more than 20 influential leaders across fashion, film, design, and media to help shape and drive (RED) 's mission. (RED) also welcomed three new (RED)UCATORS to its ambassador cohort: comedian Caitlin Reilly, Peloton instructor Jeffrey McEachern, and actress Thando Dlomo.Across the year, (RED) was supported by donated, pro-bono media from Clear Channel, Captivate, Firefly, Refinery29, and Healthline, which helped bring attention to campaigns, initiatives, and impact.

Africa's Voice, Global Impact: Driving Equity Through Power, Policy & PartnershipIn 2024, ONE in Africa worked to shape global development through African-led advocacy, policy influence, and youth mobilization. From securing historic financing commitments to embedding African voices in global decision-making, our work laid the groundwork for long-term transformation and reform. One of our proudest achievements was leading civil society mobilization for the IDA21 replenishment, helping unlock $24 billion in donor contributions and catalyzing over $100 billion in concessional financing for the world's most vulnerable. This success was powered by early engagement, a five-country impact report, and a unified CSO letter echoed in President Ruto's keynote speech.At the grassroots level, the ONE Champions Program expanded to 12 countries, empowering 95 youth leaders. These Champions executed more than 218 advocacy actions, influenced local and global policy, and launched initiatives like Kenya's adolescent health assessments and Senegal's youth employment forums. Their influence reached the global stage with engagements at the Hamburg Sustainability Conference, the UN General Assembly, and other key forums. Their leadership proved that Africa's youth are not just the futurethey are shaping the present.Our team also drove momentum toward ADF-17, convening a 100+ stakeholder event with a panel during AfDB's Annual Meetings, reinforced by Kenya's first-ever $20 million pledge. We focused on the urgency of concessional financing through media advocacy and high-level briefings, positioning Africa as both a beneficiary and architect of its development. In health financing, we amplified immunization impact stories in Nigeria and Rwanda, advancing Gavi replenishment priorities and setting the stage for deeper engagement ahead of 2025's global financing milestones.ONE also made strategic policy inroads in Canada, with testimony before the Senate and the launch of the Africa-Canada Innovation Hub, signaling the rising power of the diaspora. Regionally, we supported Nigeria's preparations for the UN Summit of the Future, shaped civil society priorities on financial architecture reform, and elevated African solutions in multilateral spaces. From Nairobi to Ottawa to New York, our team connected policy, power, and people to push forward equity, resilience, and sustainable progress.ONE's efforts and impact are rooted in our deep partnership with champions, volunteers, civil society and faith leaders and partners across our African and G7 Markets.