NonprofitsThe We Card Program Inc

Mental Health & Crisis Intervention

The We Card Program Inc

ARLINGTON, VA

Total revenue

$1.9M

Total expenses

$2.2M

Net assets

$4.1M

Grants received

EIN

522218839

Tax year

2024

Mission

The education and training of store owners, managers, and employees in the retail industry about the formulation and implementation of policies, instructions, and procedures to prevent the sales of age restricted products to underage individuals.

Programs

3 programs

This online catalog service to retailers provides in-store age calculation tools and signage along with training materials retailers use to compliment their we card training or their internal training efforts. Retailers placed more than 8,000 orders for we card materials -- from the single store operator to the larggest retail chains and vape store operators. Major categories of fulfilled items include: 36,796 training tools 44,185 age calculation tools, and 51,013 in-store signage

Expenses: $486K

Social sourcing awareness program raises awareness of the "social sourcing' problem of tobacco and vaping products (where underage youth gain access to age-restricted proucts through adult purchases/giving on behalf of those under 21 years of age and bumming and borrowing the products. We card's efforts will include raising awareness on the overall issue, and supporting retailers to help prevent and discourage adult purchases of tobacco and vaping products on behalf of those underage while encouraging adults to refrain from being a source. More than 116,000 campaign items were distributed to retail stores

Expenses: $787K

We card's mystery shopping service is available to single store operators and multiple store operators, providing an easy online sign-up and management portal to gauge the "carding" performance of store employees using attempted tobacco, e-vapor or alcohol product purchase attempts by young looking adults (aged 21+).

Expenses: $224K

Financials

FY 2024

Revenue

Contributions & grants$1.6M
Program service revenue$230K
Investment income$89K
Other revenue
Total revenue$1.9M

Expenses

Grants paid
Salaries & benefits
Fundraising
Other expenses$2.2M
Total expenses$2.2M
Total assets$4.4M
Net assets$4.1M

People

6 listed

NameRoleCompensation

LYLE BECKWITH

SECRETARY

Board

1 hrs/wk

KIMBERLY BOLIN

DIRECTOR

Board

1 hrs/wk

CHRISTOPHER JONES

TREASURER/ D

Board

1 hrs/wk

DAVID SPROSS

DIRECTOR

Board

1 hrs/wk

ELIZABETH TANSING

DIRECTOR

Board

1 hrs/wk

DOUG ANDERSON

PRESIDENT

Board

2 hrs/wk

Independent contractors

OTM PARTNERS LLC

MGMT SERVICES

$1.8M

PROMOTION FULFILLMENT CENTER

FULFILLMENT

$145K

ENSEMBLEIQ

MARKETING

$108K

THE BARS PROGRAM

TRAINING

$107K

Details

EIN522218839
NTEE codeF01
Subsection04
Ruling date2000-07
Formed2000
Employees0
Volunteers5
THE WE CARD PROGRAM INC — Mission, Financials & Grants Received | Grantivo