Trustworthy Accountability Group Inc

Certified against malware seal program: the number of companies earning tag's certified against malware seal increased by 22.5% in 2023, continuing as tag's fastest growing program.

Brand safety certified seal program: tag launched "project brand integrity 2.0" (pbi 2.0), a significant expansion of tag's proven anti-piracy initiative to defund the criminals who profit from stolen content while protecting advertisers from unintentional exposure to unsafe websites. Pbi 2.0 leverages new partnerships with the industry's major ad tech intermediaries to cut off funding from pirate websites through a comprehensive pre-bid exclusion list, thus preventing pirate sites from monetizing stolen intellectual property (ip). By incorporating real-time intelligence on new pirate domains from tag's ad sec threat exchange and tag member companies, pbi 2.0 protects brands while preventing ad dollars from reaching those illegitimate sites. Tag also updated its bsc standards to require the implementation of a piracy-related block list such as the one crowdsourced through the adsec threat exchange for a company to be awarded the bsc seal.