United Way Of The Cape Fear Area Inc

The Marketing and Communications program supports key functions within UWCFA's structure including: community impact; resource development; SCSEP; and other critical initiatives identified by the community. UWCFA Marketing works to build awareness and visibility of the brand as a way to continually educate and inform the general public about what UWCFA and it's member agencies do and how this system of services are intertwined in the community. UWCFA uses visual and written communications and a variety of different advertising vehicles including: print, digital and social media avenues.

UWCFA, a local independent, autonomous 501(c)(3) nonprofit organization, is affiliated with United Way Worldwide. To maintain this membership, UWCFA adheres to numerous performance standards designed to ensure good volunteer governance, financial accountability and overall transparency. These standards are integrated with UWCFA's business model to assure the use of efficient administrative practices that maximize community impact. Community impact is the means by which donors can invest their charitable gifts in addressing the community's most critical issues and challenges and actually see measurable results of 71 local programs and initiatives that are changing lives. UWCFA provided your community with $2,386,641 in grants and allocations between July 1st 2024 and June 30th 2025. Each year, over 600 volunteer hours are invested in making sure each 3-year investment provides the best social return on the donation for the contributions.