Us Joint Industry Committee Inc

In furtherance of its exempt purposes, u.s. Joint industry committee, inc. Will work to improve themedia industry by developing standards for measurement of digital video streaming. The currentstandards that measure network and cable television viewing are not accurate in measuringstreaming over the internet.leading media agencies and national programmers formed the u.s. Joint industry committee, inc. To develop cross-platform premium video measurement. U.s. Joint industry committee, inc. Will be responsible for maintaining measurement certification, as well as funding key data initiatives that support the measurement ecosystem.