Usa Swimming Inc

Commercial: Business Intelligence and Digital Platforms: 2024 featured tremendous growth of the USA Swimming Network. The Network is now available on all connected televisions, mobile devices, and desktops. Fueled by three new content creators, dozens of new original content playlists, and the implementation of live streaming, the Network saw a 400%+ increase in downloads and active users compared to 2023. Communications: Media relations centered around numerous domestic and international competitions, focusing on strong internal communications to our stakeholders and more than 380,000 members. Thanks to enhancements in our automated communications, the organization increased automated email sends and campaigns, vastly expanding our personalized member communication touchpoints. The team also published one printed editorial, Splash Magazine, for every USA Swimming member household. Partnerships: 2024 was a successful year for the Partnerships Team, with three new partners signing on board: P&G, Fluidra, and Cirkul. The 2024 U.S. Olympic Team Trials - Swimming presented by Lilly allowed for enhanced and creative hospitality experiences, such as the Dive Bar presented by Bulleit Frontier Whiskey, USA Swimming House presented by OneAmerica Financial, and daily behind-the-scenes tours. The Partnerships Team also executed an outstanding public fan engagement space at the Trials, with the Toyota Aqua Zone welcoming 117,500 engagements over nine days to unique brand activations. Creative & Productions: The Productions team created multiple video projects, including long-form video series, multi-installment short-form videos, and social media-specific video content. The team continued providing hands-on support for livestream, USA Swimming Network, and NBC broadcast events. The Creative team continued to build robust style guides, collateral, and visual identities for events, LSCs, marketing campaigns, and live event activations, highlighted by a complete creative overhaul of Lucas Oil Stadium, the Indiana Convention Center, and the city of Indianapolis to support the 2024 U.S. Olympic Team Trials - Swimming, presented by Lilly.

Events: In 2024, USA Swimming hosted multiple major events across many levels of the sport, highlighted by the record-setting 2024 U.S. Olympic Team Trials - Swimming in Indianapolis, IN. Other championship-level events that featured TV and/or live webcast included the Speedo Summer Championships held in Irvine, CA, in August, the Toyota U.S. Open Championships held in Greensboro, NC, in December, three TYR Pro Swim Series events, Open Water National and Junior Championships, two Speedo Junior National Championships, five Futures Championships, and 22 Speedo Sectional Championships. USA Swimming also provided support for other championship events including the Club Excellence Challenge Series and Senior, Age Group, and Open Water Zone Championships. LIne 4d, program service ------------------------ Risk Management: As a benefit of membership, USA Swimming provides members and volunteers with participant accident insurance. Member clubs and individual members are also provided commercial general liability insurance to cover third party injury and property damage claims at swimming activities and allow clubs to use facilities that require proof of third-party liability insurance coverage. Elite Athlete Health Insurance and Sports Injury Coordination of Benefits are provided to national team athletes that elect to participate in the program. Domestic and International Travel Accident Insurance is provided to athletes, coaches, and support personnel who travel to competitions. Foreign Commercial Liability Insurance Coverages are also provided to teams, staff, and volunteers who travel on behalf of the USA Swimming national teams. Medical Professional Liability Insurance is provided to health care professionals who act as event volunteers to the USA Swimming team at the request of the National Team or upon application to USA Swimming. LIne 4d, program service ------------------------ Sport Development: In 2024, Sport Development again increased the scope of community impact and opportunities in the sport by providing Community Impact Grants to thirty USA Swimming Clubs across the country to expand access to competitive swimming programs in communities that have traditionally lacked access. In addition, we have strengthened our Community Swim Team program partnerships with Los Angeles and Chicago. The LA team in its first year has over 700 children on the team, and Chicago has grown to 1700 athletes from 1400 the previous membership year. USA Swimming launched the new USA Swimming University online coach education platform and Coach Certification program in 2022. In 2024, we extended course offerings to officials to create a uniform standard for training new starters, referees, and other meet officials. This has led to a 5% growth in our officiating ranks which in turn will create more competitive opportunities for children participating in the sport. USA Swimming again provided in-person camp opportunities to athletes and coaches attending National Diversity Select Camps, Zone Select Camps (2), These camps provide comprehensive learning and development opportunities for promising athletes (180) and coaches (80) preparing them for potential future National Junior Teams and National Teams. Our Team Services group continues to provide support for clubs on business operations, governance, performance, athlete development, and membership support. The team has continued to offer, and increased member engagement, with four successful coach development networks- High Performance, Senior Athlete, 11-14 Athlete Development, and the 10 and under network. We also completed year one of our New Club Success program to support new clubs in their first three years of existence to ensure their success and that in turn provides new opportunities for families to join and have a positive experience in the sport. We also launched a new pilot program to increase access to competition and lower cost and time commitment to participate called Block Party. The first two phases of the pilot have created opportunities for almost 27,000 athletes to compete in short, fun, local, low-cost competitions.

risk management

sport development