Village Alliance District Management Association Inc

Public space projects - investments in plaza landscaping, the purchase and maintenance of public seating, and maintenance of public fixtures.

Marketing and promotion - promoting the district to residents and tourists and to retain and develop prospective businesses.

Security - providing increased public security through a combination of uniformed guards and a working relationship with the new york city police department.

Social services - to develop and implement social programs and coordinate with other social service organizations located in the district.