Visit Huntington Beach

Website/social media: visit huntington beach's website, surfcityusa.com, serves as the destination's official online presence for huntington beach tourism. With fiscal year-to-date traffic peaking at 218,779 unique monthly visitors, the website is a key global marketing tool for promoting huntington beach as a premiere leisure and business travel destination. All leisure, travel trade and group sales campaigns that drive brand awareness, increase overnight stays, and stimulate the local economy direct traffic to the website as the core/central communication hub. In this current cycle of 24/7 media consumption, visit huntington beach's social media channels complement the website by allowing the organization to post more dynamic content. Our paid social media campaigns allow for customized photo and video content that can be highly targeted. Our ever-growing social media community serves as an extension of our brand and amplifies the destination's online presence in an authentic way through the community's own social media posts.

Group sales: group sales for visit huntington beach is defined as corporate, association and incentive meetings/programs that are contracted with our hotels within huntington beach. Visit huntington beach assigns sales managers (18% of our staff) to attend trade show conferences, initiate sales call missions, conduct site inspections of our hotels with meeting planners and attend industry specific events that increase the exposure of huntington beach as a meetings destination. The efforts of the sales department include travel to domestic and international destination to promote and solicit meetings/programs to book in huntington beach. Travel, tradeshows, advertising and marketing efforts comprise this budget for visit huntington beach.