Visit Napa Valley Inc

Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown from fewer than five to more than 40, including all five chambers of Commerce and city councils, as well as napa county board of supervisors.

In 2023, Napa Valley welcomed 3.7 million visitors, contributing significantly to the local economy. The visitor economy generated $107 million in tax revenue for community services, a 26% increase from 2018. Total visitor spending reached $2.5 billion, with overnight hotel guests accounting for 66% of that amount. Direct visitor spending saw a 13% increase, while tax revenue grew by 26% compared to 2018. On an average day, visitor spending totaled $7 million. As the second-largest employer in Napa County, the tourism industry supports 16,000 jobs, reinforcing its vital role in the community.