NonprofitsVisit Salt Lake

Visit Salt Lake

SALT LAKE CTY, UT

Total revenue

$25.7M

Total expenses

$25.7M

Net assets

$2.3M

Grants received

EIN

870415106

Tax year

2024

Mission

Promote Salt Lake County as a convention and tourist destination.

Programs

1 program

The organization promotes tourism to Salt Lake County through coordinated marketing efforts to packaged travel organizers. The organization also operates a visitor information center in Salt Lake City and a Ski Voucher program.

Financials

FY 2024

Revenue

Contributions & grants$159K
Program service revenue$25.4M
Investment income$194K
Other revenue$10K
Total revenue$25.7M

Expenses

Grants paid
Salaries & benefits$8.9M
Fundraising
Other expenses$16.9M
Total expenses$25.7M
Total assets$7.3M
Net assets$2.3M

People

33 listed

NameRoleCompensation

Kaitlin Eskelson

President & CEO

Board

$622K

40 hrs/wk

Bart Blaisdell

Chief Financial Officer

Board

$297K

40 hrs/wk

Hoang Nguyen

Trustee

Board

0.3 hrs/wk

Joshua Pepper

Trustee

Board

0.3 hrs/wk

Levi Thorn

Trustee

Board

0.3 hrs/wk

Lisa Bennion Rasmussen

Trustee

Board

0.3 hrs/wk

Chris McCandless

Past Chair

Board

0.7 hrs/wk

Ryan Ritchie

Trustee

Board

0.3 hrs/wk

Sarah Lehman

Trustee

Board

0.3 hrs/wk

Sidni Shorter

Trustee

Board

0.3 hrs/wk

Suzanne Harrison

Trustee

Board

0.3 hrs/wk

Mark Mundell

Trustee

Board

0.7 hrs/wk

Garrett Parker

Chair

Board

1 hrs/wk

Pina Purpero

Vice Chair

Board

0.7 hrs/wk

Scott George

Executive Committee

Board

0.7 hrs/wk

Taylor Vriens

Executive Committee

Board

0.7 hrs/wk

Tessa Arneson

Secretary

Board

0.7 hrs/wk

Brent Lange

Trustee

Board

0.3 hrs/wk

Caroline Klein

Trustee

Board

0.3 hrs/wk

Clint Okerlund

Trustee

Board

0.3 hrs/wk

Erin Cosmano

Trustee

Board

0.3 hrs/wk

Erin Litvack

Trustee

Board

0.7 hrs/wk

Erin Trenbeath-Murray

Trustee

Board

0.3 hrs/wk

Mark White

Chief Sales & Experience Officer

Staff

$270K

40 hrs/wk

Krista Parry

Chief Development Officer

Staff

$259K

40 hrs/wk

Tyler Gosnell

Chief Brand & Marketing Officer

Staff

$239K

40 hrs/wk

Clay Partain

Chief Sports Officer

Staff

$221K

40 hrs/wk

Tyson Lybbert

Chief Sales Officer

Staff

$219K

40 hrs/wk

Donna Rogers

Director of Convention Sales, West

Staff

$186K

40 hrs/wk

Karen Staples

Managing Director of Sales, East

Staff

$183K

40 hrs/wk

Jeffrey Gassaway

Managing Director of Sales, Midwest

Staff

$180K

40 hrs/wk

Julie Rhoads

Chief Services Officer

Staff

$147K

40 hrs/wk

Anton Eckert

VP of Global Tourism & Travel

Staff

$141K

40 hrs/wk

Independent contractors

Love Communications LLC

Marketing & Sports Services

$3.5M

Hello Yellow Media Limited

Marketing services

$733K

Dept Marketing Creative Inc

Marketing services

$401K

The Driver Provider - SLC

Transportation services

$294K

Simpleview

Marketing services

$260K

Details

EIN870415106
Subsection06
Ruling date1985-08
Formed1984
Employees82
Volunteers102
VISIT SALT LAKE — Mission, Financials & Grants Received | Grantivo