Vitae Foundation

The vitae foundation conducts research into the emotional dynamics surrounding women facing an abortion decision, then produces and delivers life-affirming messages to motivate those women to choose life for their unborn children. Working with a select group of 29 pregnancy help centers with 33 locations across the u.s., vitae uses its research to create and maintain their customized marketing projects. Success is measured by a campaign's effectiveness in connecting women with local pregnancy help centers for information and assistance. In addition, vitae shares research findings and successful messaging strategies to pro-life peers through its national training initiative.

Vitae uses community educational events to introduce attendees to its mission; share information about its programs and successes; and motivate them to get involved. Drawing on the expertise of well-known pro-life speakers and personal testimonies, these events encourage support through time, talent, and financial resources, as well as to advocate for vitae within the community. As a 501(c)(3), vitae relies on donations to provide the necessary funding for its work. In modern communication, dominated by the internet, effective messages must be research based, professionally designed, and connect the specific medium with the intended audience.