Walla Walla Valley Wine Alliance

Wander walla walla valley wine is an annual curated itinerary series that drives tourism to the walla walla valley during fall and winter months when traditional travel starts to taper off. In 2023, wander generated over 700 itinerary downloads from 314 individuals, with out-of-state registrants accounting for half of the participants. The campaign's paid social media efforts resulted in 800,000 impressions and nearly 10,000 clicks to the campaign website, demonstrating the continued success of wander in promoting the region's wineries, restaurants, businesses, parks, and attractions.

The wine alliance has been a key instigator and driver of collaborative local, regional, and bi-state efforts to promote wine tourism at all levels of engagement. The wine alliance is regularly recognized for its ongoing marketing efforts to promote the walla walla valley wine region through a leading website and social media plan, top notch media relations, first class annual winery guide, and other assorted programs.