AMERICA'S ESSENTIAL HOSPITALS

Communications: through coordinated print and online advertising campaigns, as well as robust social media outreach, the association spotlighted the vital role essential hospitals play in their communities. We sustained strong media relations throughout the year, securing frequent coverage in both trade and mainstream publications. We had many mentions in earned media, including op-eds and commentaries authored by the association and its members.to keep members and other stakeholders informed and engaged, we distributed regular electronic newsletters, conducted targeted event marketing for both in-person and webinars, and launched an updated version of our website. We also provided timely alerts and governance communications to support effective member engagement and participation.

Member services: america's essential hospitals provides a broad range of member services, benefits, and educational opportunities to help essential hospitals thrive in serving their communities. Our offerings include webinars, conferences, distance learning series, professional development programs, technical assistance, and original research, reports, and briefs. These activities foster peer learning, professional connections, support leadership development, and offer forums for members to share innovative strategies for addressing new issues and emerging challenges.in 2024, the association hosted a robust calendar of in-person events, including vital2024 in san diego, two policy assembly meetings in washington, d.c., and the medicaid summit in chicago. These gatherings provided essential hospitals with timely insights, advocacy updates, and opportunities to strengthen collaboration across the network.throughout the year, we remained focused on protecting financial support for essential hospitals amid fiscal constraints. We also expanded programming aimed at supporting hospitals that care for disadvantaged populations and deepened strategic partnerships that promote best practices and efficiencies within essential hospitals.