ARTS AND HUMANITIES COUNCIL OF MONTGOMER

Marketing, communication and outreach: ahcmc's integrated marketing and professional development service, market power, provides subscribers with print and digital ads, cooperative advertising opportunities, professional development programs, and a county-wide cultural calendar (culturespotmc.com) that auto-populates 2 other online calendars. Market power currently serves 25 nonprofit subscriber organizations with more than 52 individuals participating in market power programs from these organizations. Cooperative advertising saved our community nearly $40,000 through discounted partnerships with bethesda magazine and the washington post. Along with these services, ahcmc engages arts and humanities constituents and individual artist and scholars through 5 different targeted newsletters, our blog, social media channels, and both original and republished editorial articles and content on culturespot.com. Additionally, we conduct original research each year in our community including economic impact, cultural asset mapping, community engagement and cultural planning studies and initiatives.