CTIA - THE WIRELESS ASSOCIATION

The association administers the common short codes ("cscs") for the wireless communications industry and for the benefit of all members of that industry. In that capacity, the association administers a catalog of cscs, assigns cscs contained in the catalog to various parties wishing to use those codes, and maintains a registry of which cscs have been assigned and for what purposes, and which cscs are available for assignment. Cscs are assigned to advertisers and advertising agencies, direct marketing agencies, and other content providers that wish to receive text messages from, or send text messages to, wireless subscribers to facilitate such activities as information requests, direct response marketing promotions, wireless advertising, and customer engagement.