FAIRTRADE INTERNATIONAL USA INC

Education & awareness: a key objective of fairtrade america is to educate consumers, businesses, and civil society on the magnitude of the problems that exist in global trading systems and how fairtrade is contributing to a better future. Fairtrade america is continuously increasing awareness of the fairtrade mark through public promotion by offering targeted training, impact stories, campaigns, and advertising toconsumers. Expenses incurred that result from any of these efforts are captured within the education and awareness program.

Licensee development/support & producer support: fairtrade america supports our licensees through their journey by providing them with resources to spread awareness independently and invest inpartnership. It's important that fairtrade america communicate consistent messaging to our consumers and licensees, and to do that, fairtrade america develops customized licensee toolkits that contain relevant information for a business owner or partner about product placement, messaging, values, mission etc. Fairtrade america also visits our partners and develop specific programs to understand and meet their needs.