LEADINGAGE INC

Ltss center: the ltss center @ umass boston conducts research designed to help the nation address the challenges and seize the opportunities associated with the growing older population. The ltss center is the first of its kind to blend the resources of a major research university with the expertise and experience of applied researchers working with providers in the field of long-term services and supports (ltss). This work builds on the university of massachusetts - boston's partnership with community catalyst, a national consumer health advocacy organization.

Communications and marketing: the communications and marketing program leads a proactive strategy focused on media and thought leadership, member engagement, and driving dues and non-dues revenue. The program includes activities related to leadingage products, services, events, and other association member and non-member programs, and supports overall organization communications related to core products (annual reports, fact sheets, industry reports, etc.) and channels (social media, newsletters, website, etc.). Through this program, leadingage manages the creation and implementation of cross-channel campaigns targeting leadingage members, states, business partners, and other stakeholders.

Membership services and state relations: the membership services program is responsible for all aspects of leadingage membership including growth and member engagement and retention. The state relations program is responsible for managing and sustaining consistently strong, trusting, and collaborative relationships between leadingage and its 38 state partners. The state relations program provides ongoing trouble-shooting and strategic guidance to the leadership of state partners; and represents leadingage at state partner board retreats, conferences, and member events.

Business development: the business development program identifies and develops new areas of growth in non-dues revenue, including business opportunities, corporate sponsorships, and partnerships. This program also includes activities related to liaisons with business members and firms that advertise, sponsor, or exhibit with leadingage.

Center for aging services technology: the center for aging services technology (cast) program includes activities to enhance the use of technology to improve the quality of life and services for people as they age through collaborative initiatives with providers, technology companies, and the research community.