MAD AGRICULTURE

Mad Media: The revolution in agriculture must be irresistible and it requires a movement of people businesses and land to create a new system. Our media work is igniting engagement in the regenerative movement by sharing its stories. Through a variety of storytelling mediums we are helping to explore and create the new agrarian culture. In these efforts we are dedicated to living the questions trusting that in the living we will find the answers. The art that we promote illuminates a connection to place to ecology and to a community of food. We lift up new voices. We spotlight the work of farmers who take radical and thoughtful approaches to their work. The Mad Agriculture Journal continued to serve as a cornerstone of MAD!s storytelling in2024 offering a biannual collection of essays photography and interviews that celebrate the people practices and philosophies driving the regenerative movement. Across the country our team hosted 17 Mad Agriculture events and spoke at 35 industry gatherings sharing insights with over 6,000 people in person. In 2024 Mad Media created Cultivating Conservation a dynamic storytelling platform that highlights the critical role of USDA conservation programs in supporting farmers and ranchers across the nation. The platform blends data with farmers stories to showcase the impact of these programs amplify the voices of regenerative farmers and allow viewers to explore both the quantitative and qualitative realities of leveraging USDA conservation dollars towards regeneration.

Other program services were aggregated and added to line 4d to ensure total in line 4e ties to total in part IX. These programs include farm consulting.