NATIONAL COUNCIL OF TEXTILE

PROGRAM 2 Public Relations Campaign: A continuation of the industry rebranding campaign entitled American Textiles -- We Make AmazingTM was designed to accurately define the 21st century U.S. textile industry. Themes and materials have been utilized that correct outdated and misleading impressions of the industry and that establish a baseline appreciation for the industry as a major employer, investor, innovator, producer, exporter, and competitor in the global marketplace. The campaign focus continues to engage NCTO members, media and influencers of industry policy.NCTOs PR campaign continues to be a major focus to amplify through social media the U.S. textile industrys efforts on PPE and the call for a long-term national strategy to support domestic production and paint a portrait for U.S. lawmakers, who may have never stepped into a textile factory. Our PR and social media efforts are aimed at showing members of Congress how the U.S. textile industry contributed to the nations PPE crisis after the onset of the COVID-19 pandemic and also demonstrating the importance of immediate policies and legislation, such as Buy American mandates, to establish a sustainable domestic supply chain for the future. There continue to be allied organizations who have partnered with NCTO on this campaign broadening the reach to go well beyond NCTO members only. The objective of engaging multiple organizations is to further spread a more positive message on behalf of the textile industry.To enhance the exposure of the textile industry in the medial, NCTO continues to showcase the rebranding efforts through its website www.textilesinthenews.org which is largely used for the dissemination of articles relating to the textile industry. A weekly publication of Textiles in the News is provided to all members and associated affiliates and then stored on the website. This site is intended to educate a wide audience.There is also a weekly press round up that is assimilates news articles which make mention of NCTO and/or any of its member companies. The press round up is then widely distributed to NCTO all members and affiliates.