ROOT CAPITAL INC

Catalyze: root capital seeks to catalyze a thriving financial market to support historically underserved rural small and growing businesses. The program's strategy is to:1. Innovate - conduct r&d, study impact at the household and business levels, and look for ways to increase impact.2. Accelerate - share learning from work with like-minded peers to build common standards and practices necessary for the industry to thrive and scale.through industry associations root capital plays a leadership role in building the enabling environment for rural small and growing business finance.as a non-profit committed to alleviating rural poverty, root capital seeks to maximize the positive social and environmental impact of our work. Economic, community, and environmental sustainability are all part of our core values.economic sustainability - root capital clients link small-scale farmers to markets that can offer higher and more stable prices than they have historically received. Root capital clients also generate employment including managers, accountants, agricultural extension staff, drivers, and workers at processing plants.community sustainability - farmer associations encourage participatory decision-making and are a source of community ownership and pride, making traditional agricultural activities more viable. Social impact includes stabilizing incomes in rural communities and creating new economic opportunities for women, indigenous peoples and other marginalized groups.