TRUTH INITIATIVE FOUNDATION

Tobacco cessation innovations: truth initiative's innovations center builds and deploys scalable and sustainable digital tobacco cessation interventions. Our programs have served millions of tobacco users ages 13+ across the u.s. Over the past 15+ years. Enterprise versions of our programs extend our public health impact through strategic partnerships with employers, health plans, and health systems and generates revenue to support the mission driven work of the foundation. The innovations center is internationally recognized for its rigorous research on digital interventions for tobacco cessation and its field-leading contributions to the academic literature.

Engagement, activism and partnerships:engagement, activism and partnerships recruits, educates, and mobilizes young people, to take action on smoking, vaping, and nicotine on behalf of truth's policy priorities. We engage high school and college student leaders to educate decision-makers at the community, state, and national level about the impact vaping has on young people.through on-the-ground activism and leadership training programs, truth initiative equips youth to lead change in their communities. On college campuses, we engage students to educate their peers about cessation, advocate for tobacco-free environments, and help ensure their schools remain tobacco-free. Truth initiative also partners with colleges, universities, and student leaders to implement sustainable, campus-wide tobacco-free policies.in addition, we work with schools to educate students about the dangers of nicotine, cannabis, and opioid misuse through truth initiative's evidence-based high school and middle school curriculum, vaping: know the truth, as well as the prescription drug safety: know the truth program. These curricula empower young people with the knowledge and skills to resist harmful substances and make informed choices.