Tax Foundation

Marketing and communication - the foundation's marketing team makes tax policy engaging and accessible to taxpayers, legislators, and the media through innovative, multi-channel campaigns. The foundation's team delivers high-quality content to the right people, at the right time, in a format that promotes deeper understanding using tools like social media, digital advertising, interactive web experiences, and email. In 2024, the foundation earned 37,410 media citations in the world's top news outlets, including the wall street journal, the washington post, the new york times, nbc news, fox news, and npr; its experts conducted 61 radio and tv interviews and placed 47 op-eds; taxfoundation.org was visited 22 million times; its social media audience grew 11 percent to 121,371 total followers; its podcast listenership grew by 340 percent, resulting in 192,460 listens; and its email newsletter grew 24 percent to 76,400 subscribers.

State tax policy - this program promotes state tax reform with comprehensive annual reports, research, policy analysis, and in-depth state-specific studies. In 2024, the foundation testified or presented to officials-virtually and in-person-in 32 states, met with in state groups or audiences in all 50 states and the district of columbia, and published seven forward looking blueprints for state tax reform.the foundation is often looked to by legislators, taxpayers, and the media (with 11,900 media citations in 2024) to recommend tax reform options or provide analysis of tax plans. The foundation's analysis, and studies such as the state business tax climate index, inform the tax reform debate across the country and have been crucial to major tax changes in many states, and foundation experts have been a vital resource to policymakers and journalists as states navigate an increasingly mobile economy characterized by a greater focus on tax competitiveness.

Global tax reform - was launched to promote pro-growth tax policies throughout the world with a primary focus on europe. The global program produces in-depth studies of economic data and uses a variety of measures, such as the international tax competitiveness index, to compare tax systems. The foundation's experts have provided briefings in countries throughout europe and are relied upon by media, policy makers, and other policy groups to provide analysis of tax proposals throughout the world. In 2024, the tax foundation's work was cited in 114 countries and received nearly 10,000 international media citations.