NonprofitsTruth Initiative Foundation

Mental Health

Truth Initiative Foundation

WASHINGTON, DC

Total revenue

$53.0M

Total expenses

$109.7M

Net assets

$576.2M

Grants received

$10.1M

26 grants

EIN

911956621

Tax year

2024

Mission

Truth initiative's mission is to achieve a culture where young people reject smoking, vaping, and nicotine.

Programs

3 programs

Research policy and practice:truth initiative is a leader in tobacco control research and policy with a strong team of research scientists in our schroeder institute for tobacco research and policy studies and a dedicated team of policy professionals who participate in the ongoing discussion around the best approaches for reducing tobacco related death and disease. Schroeder institute scientists produce peer-reviewed papers on issues related to tobacco control and prevention, speak at national and local conferences, and along with our policy team create a suite of resources and guidance on issues from e-cigarettes, to tobacco imagery on screens to tobacco industry marketing tactics for use by tobacco control professionals at both the local and national level. Our policy team regularly weighs in on federal regulatory approaches to tobacco control via formal comments and letters to fda and other federal agencies.

Expenses: $10.4MGrants: $470K

Tobacco cessation innovations: truth initiative's innovations center builds and deploys scalable and sustainable digital tobacco cessation interventions. Our programs have served millions of tobacco users ages 13+ across the u.s. Over the past 15+ years. Enterprise versions of our programs extend our public health impact through strategic partnerships with employers, health plans, and health systems and generates revenue to support the mission driven work of the foundation. The innovations center is internationally recognized for its rigorous research on digital interventions for tobacco cessation and its field-leading contributions to the academic literature.

Expenses: $9.1M

Engagement, activism and partnerships:engagement, activism and partnerships recruits, educates, and mobilizes young people, to take action on smoking, vaping, and nicotine on behalf of truth's policy priorities. We engage high school and college student leaders to educate decision-makers at the community, state, and national level about the impact vaping has on young people.through on-the-ground activism and leadership training programs, truth initiative equips youth to lead change in their communities. On college campuses, we engage students to educate their peers about cessation, advocate for tobacco-free environments, and help ensure their schools remain tobacco-free. Truth initiative also partners with colleges, universities, and student leaders to implement sustainable, campus-wide tobacco-free policies.in addition, we work with schools to educate students about the dangers of nicotine, cannabis, and opioid misuse through truth initiative's evidence-based high school and middle school curriculum, vaping: know the truth, as well as the prescription drug safety: know the truth program. These curricula empower young people with the knowledge and skills to resist harmful substances and make informed choices.

Expenses: $4.8MGrants: $627K

Financials

FY 2024

Revenue

Contributions & grants$9.1M
Program service revenue$1.8M
Investment income$34.1M
Other revenue$8M
Total revenue$53.0M

Expenses

Grants paid$1.3M
Salaries & benefits$28.7M
Fundraising$1.5M
Other expenses$79.5M
Total expenses$109.7M
Total assets$676.3M
Net assets$576.2M

People

22 listed

NameRoleCompensation

KATHLEEN CROSBY

PRESIDENT & CEO

Board

$626K

37.5 hrs/wk

ANTHONY T O'TOOLE

EVP/CFIO

Board

$625K

37.5 hrs/wk

ROBERT FALK

CORP. SEC./CHIEF LEGAL & REG. AFFAIRS

Board

$422K

37.5 hrs/wk

HON CARLOYN B JACKSON

DIRECTOR

Board

5 hrs/wk

HON MIKE MOORE

CHAIR

Board

6 hrs/wk

HON RAUL TORREZ

DIRECTOR

Board

5 hrs/wk

NANCY BROWN

VICE CHAIR

Board

6 hrs/wk

HON SPENCER J COX

TREASURER

Board

6 hrs/wk

AMBASSADOR ERTHARIN COUSIN

DIRECTOR

Board

5 hrs/wk

MARY T BASSETT MD MPH

DIRECTOR

Board

5 hrs/wk

HON JAMES DUNNIGAN

DIRECTOR

Board

5 hrs/wk

HOWARD K KOH MD MPH

DIRECTOR

Board

5 hrs/wk

HON MARTIN JACKLEY

DIRECTOR

Board

5 hrs/wk

JANET T MILLS

DIRECTOR

Board

5 hrs/wk

STEVE OYER

DIRECTOR

Board

5 hrs/wk

ELIZABETH KENNY

CHIEF MKTG & STRATEGY OFFICER

Staff

$458K

37.5 hrs/wk

AMANDA GRAHAM

CHIEF OF INNOVATIONS

Staff

$388K

37.5 hrs/wk

ANNA SPRIGGS

COO

Staff

$379K

37.5 hrs/wk

AMY TAYLOR

CHIEF DEV. & PARTNERSHIPS OFFICER

Staff

$370K

37.5 hrs/wk

PATRICIA KENNEY

CHIEF COMMUNICATIONS OFFICER

Staff

$368K

37.5 hrs/wk

RALPH LOGAN

SENIOR VICE PRESIDENT, MARKETING

Staff

$363K

37.5 hrs/wk

BARBARA SCHILLO

CHIEF RESEARCH OFFICER

Staff

$354K

37.5 hrs/wk

Independent contractors

MEDIABRANDS WORLDWIDE INC

MARKETING

$14.3M

GALE PARTNERS LLC

MARKETING

$6.9M

GOOGLE LLC

MARKETING

$6.8M

MOJO HOUSE HOLDINGS LLC

MARKETING

$5.9M

TIKTOK INC

MARKETING

$5.0M

Grants received

Showing 26 of 26

FromAmountPurposeYear
$37K
MONITORING THE GLOBAL & DOMESTIC TOBACCO EPIDEMIC
2023
$21K
RESEARCH SUPPORT/SUBAWARDS
2023
$1M
VAPING: KNOW THE TRUTH (CURRICULUM), CONTINUATION FUNDING
2022
$29K
MONITORING THE GLOBAL & DOMESTIC TOBACCO EPIDEMIC
2022
$17K
PUBLIC HEALTH SCIENCES
2022
$1.5M
VAPING: KNOW THE TRUTH (CURRICULUM)
2021
$111K
MONITORING E-CIGARETTE USE AMONG YOUTH
2021
$2.6M
THE ANTI-VAPING CURRICULUM
2020
$70K
SUB-AWARD
2020
$25K
US - COMMUNITY GRANT SUPPORT
2020
$20K
BUILDING NGO CAPACITY TO PREVENT VETERAN SUICIDE (YEAR 3)
2020
$3.1M
ANTI-VAPING CURRICULUM TRUTH INITIATIVE
2019
$21K
MONITORING E-CIGARETTE USE AMONG YOUTH
2019
$16K
MONITORING E-CIGARETTE USE AMONG YOUTH
2019
$12K
MONITORING E-CIGARETTE USE AMONG YOUTH
2019
$8K
MONITORING E-CIGARETTE USE AMONG YOUTH
2019
$8K
SUB-AWARD
2019
$3K
MONITORING E-CIGARETTE USE AMONG YOUTH
2019
$77K
SUBCONTRACT GRANT AWARD
2017

Funded by

$10.1M from 10 funders · 26 grants · 2017–2023

East Bay Community Foundation

$8.3M · 4 grants · 2019–2022

Center for Environmental Health

$1M · 1 grant · 2019

The George Washington University

$308K · 4 grants · 2020–2023

National Foundation For The Centers For

$256K · 9 grants · 2019–2023

Johns Hopkins University

$78K · 2 grants · 2019–2020

Brown University

$77K · 1 grant · 2017

Fred Hutchinson Cancer Center

$37K · 2 grants · 2022–2023

The Pfizer Foundation Inc

$25K · 1 grant · 2020

Details

EIN911956621
NTEE codeF210
Subsection03
Ruling date1999-03
Formed1999
Employees204
Volunteers264
TRUTH INITIATIVE FOUNDATION — Mission, Financials & Grants Received | Grantivo