Mental Health
Truth Initiative Foundation
WASHINGTON, DC
Total revenue
$53.0M
Total expenses
$109.7M
Net assets
$576.2M
Grants received
$10.1M
26 grants
EIN
911956621
Tax year
2024
Mission
Truth initiative's mission is to achieve a culture where young people reject smoking, vaping, and nicotine.
Programs
3 programs
Research policy and practice:truth initiative is a leader in tobacco control research and policy with a strong team of research scientists in our schroeder institute for tobacco research and policy studies and a dedicated team of policy professionals who participate in the ongoing discussion around the best approaches for reducing tobacco related death and disease. Schroeder institute scientists produce peer-reviewed papers on issues related to tobacco control and prevention, speak at national and local conferences, and along with our policy team create a suite of resources and guidance on issues from e-cigarettes, to tobacco imagery on screens to tobacco industry marketing tactics for use by tobacco control professionals at both the local and national level. Our policy team regularly weighs in on federal regulatory approaches to tobacco control via formal comments and letters to fda and other federal agencies.
Tobacco cessation innovations: truth initiative's innovations center builds and deploys scalable and sustainable digital tobacco cessation interventions. Our programs have served millions of tobacco users ages 13+ across the u.s. Over the past 15+ years. Enterprise versions of our programs extend our public health impact through strategic partnerships with employers, health plans, and health systems and generates revenue to support the mission driven work of the foundation. The innovations center is internationally recognized for its rigorous research on digital interventions for tobacco cessation and its field-leading contributions to the academic literature.
Engagement, activism and partnerships:engagement, activism and partnerships recruits, educates, and mobilizes young people, to take action on smoking, vaping, and nicotine on behalf of truth's policy priorities. We engage high school and college student leaders to educate decision-makers at the community, state, and national level about the impact vaping has on young people.through on-the-ground activism and leadership training programs, truth initiative equips youth to lead change in their communities. On college campuses, we engage students to educate their peers about cessation, advocate for tobacco-free environments, and help ensure their schools remain tobacco-free. Truth initiative also partners with colleges, universities, and student leaders to implement sustainable, campus-wide tobacco-free policies.in addition, we work with schools to educate students about the dangers of nicotine, cannabis, and opioid misuse through truth initiative's evidence-based high school and middle school curriculum, vaping: know the truth, as well as the prescription drug safety: know the truth program. These curricula empower young people with the knowledge and skills to resist harmful substances and make informed choices.
Financials
FY 2024
Revenue
Expenses
People
22 listed
KATHLEEN CROSBY
PRESIDENT & CEO
$626K
37.5 hrs/wk
ANTHONY T O'TOOLE
EVP/CFIO
$625K
37.5 hrs/wk
ROBERT FALK
CORP. SEC./CHIEF LEGAL & REG. AFFAIRS
$422K
37.5 hrs/wk
HON CARLOYN B JACKSON
DIRECTOR
—
5 hrs/wk
HON MIKE MOORE
CHAIR
—
6 hrs/wk
HON RAUL TORREZ
DIRECTOR
—
5 hrs/wk
NANCY BROWN
VICE CHAIR
—
6 hrs/wk
HON SPENCER J COX
TREASURER
—
6 hrs/wk
AMBASSADOR ERTHARIN COUSIN
DIRECTOR
—
5 hrs/wk
MARY T BASSETT MD MPH
DIRECTOR
—
5 hrs/wk
HON JAMES DUNNIGAN
DIRECTOR
—
5 hrs/wk
HOWARD K KOH MD MPH
DIRECTOR
—
5 hrs/wk
HON MARTIN JACKLEY
DIRECTOR
—
5 hrs/wk
JANET T MILLS
DIRECTOR
—
5 hrs/wk
STEVE OYER
DIRECTOR
—
5 hrs/wk
ELIZABETH KENNY
CHIEF MKTG & STRATEGY OFFICER
$458K
37.5 hrs/wk
AMANDA GRAHAM
CHIEF OF INNOVATIONS
$388K
37.5 hrs/wk
ANNA SPRIGGS
COO
$379K
37.5 hrs/wk
AMY TAYLOR
CHIEF DEV. & PARTNERSHIPS OFFICER
$370K
37.5 hrs/wk
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER
$368K
37.5 hrs/wk
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING
$363K
37.5 hrs/wk
BARBARA SCHILLO
CHIEF RESEARCH OFFICER
$354K
37.5 hrs/wk
Independent contractors
MEDIABRANDS WORLDWIDE INC
MARKETING
GALE PARTNERS LLC
MARKETING
GOOGLE LLC
MARKETING
MOJO HOUSE HOLDINGS LLC
MARKETING
TIKTOK INC
MARKETING
Grants received
Showing 26 of 26
Funded by
$10.1M from 10 funders · 26 grants · 2017–2023
$8.3M · 4 grants · 2019–2022
$1M · 1 grant · 2019
$308K · 4 grants · 2020–2023
$256K · 9 grants · 2019–2023
$78K · 2 grants · 2019–2020
$77K · 1 grant · 2017
$37K · 2 grants · 2022–2023
$25K · 1 grant · 2020