Latino Media Collaborative

Outreach and education campaignslatino media collaborative develops high-impact media and outreach campaigns in partnership with the latino media sector to advance an informed and highly engaged latino community and to increase public and political will for policies that promote diversity, inclusion, and racial equity with a major focus last year on the stop the hate initiative. We work with several partners within our network of over 25 print, digital, and broadcast latino media outlets - including a combination of smaller, hyperlocal outlets, as well as statewide and national partners. Our smaller, ethic media outlets include la nueva voz and hispanic la, llc (greater los angeles), el popular and vida en el valle (central valley), el latino (san diego), vida newspaper (ventura county), el informador del valle (coachella / inland empire), and el tmpano and alianza news (san francisco bay area), among others. Our statewide and national partners include the radio bilingue, spanish broadcasting system, nbc/telemundo, and univision. These partners have strength in original content creation in english and / or spanish across multiple platforms, including digital and traditional media and broadcast television and radio. The majority of partner outlets serve latino/latina/latinx, immigrant and refugee, and limited english proficient (lep) communities. Combined, our partners have an estimated reach of over 3 million in print, radio, tv, and online impressions.

Advocacy and research:lmc performs research on the state of community and ethnic media in california to understand the current landscape of the states ethnic media, its diversity, challenges, and impact. We use this research to develop our policy agenda, including advancing lmc-sponsored legislation. Current legislative efforts seek to create a set aside for ethnic and community media as well as a number of transparency measures on ad spending reporting, creating an equal playing field for ethnic media, and various accountability measures including one that ensures that marketing agencies must spend the vast majority of funding on media outlets.

Training & capacity building:lmc and our affiliated media roundtables are working to build cross-sector coalitions between latino and ethnic media, issue leaders, and community influencers to ensure that our communities have access to high-quality independent news while building resiliency in the sector. In 2022 we held our first annual summit on the state of the latino media sector to foster this area of our work. Attended by over 50 funders, journalists, partner outlets, government officials, as well as students, the event was a celebration of our collective successes and an exploration of next steps in our journey to strengthen the latino media sector. Our distinguished speakers included dolores huerta, the city university of new york, unvision, elected officials, and others. We served approximately 11 media outlets during the year.